A behavioral operating standard for your whole organization.
CHOICES creates one shared standard for how people work, across employees, supervisors, and leaders. The workbook delivers it, certified instructors deploy it, and an organizational license makes it your standard.
Most organizations run two kinds of training. Both fall short, for the same reason. Most employees are capable; the issue is whether behavior, execution, and standards are reinforced as one system.
People understand the standard, but the behavior is missing. People don’t own their choices, teams fracture at the human level, trust erodes, and good people leave.
People know what to do, but it isn’t happening consistently. Work gets done but not completed, hand-offs drop under pressure, and strong performers stall.
Capability that never becomes performance
One standard, delivered, deployed, and owned at the level that fits you.
Self-contained participant workbooks carry the standard into the work, the same day.
Certified CHOICES Instructors deliver and sustain the standard inside your organization.
An organizational license turns CHOICES into your shared behavioral standard at scale.
Twenty modules. Two tiers. One unified standard from professional foundation to reliable performance.
Tier 2 builds on Tier 1. 1st Choices is the prerequisite for every Core.
The professional standard every performance system depends on: conduct, judgment, and the choices people make under pressure. Ethics for the Workplace: 9 modules plus 2 supplementals.
Ethical Foundation , Understanding your choices
The prerequisite premise: behavior is a choice, not a given. The decision anchor every other module reinforces.
Turning personal integrity into consistent, everyday on-the-job decisions.
Professional Conduct , How you treat others
Removing the conduct that fractures teams and drives good people out.
The everyday professional respect that keeps teams functioning under pressure.
Responding instead of reacting: composure when the work gets hard.
Professional Standards , How you show up for work
Doing the whole job right, not just the easy parts.
Becoming the person the team and the customer can rely on.
The mindset that turns a job into a career.
Making safety a personal standard, not just a posted rule.
Supplementals
Building the conditions where people speak up, flag problems early, and contribute fully.
Supporting employees carrying past trauma so it does not quietly derail performance.
A version built for healthcare transporters
Ethics for the Workplace is also offered in an edition designed specifically for healthcare transporters. In that form it serves as the CHT-2 behavioral, ethics, and judgment component within the Certified Healthcare Transporter (CHT) credential. The full CHOICES standard remains industry-agnostic.
Nine behavioral Cores that turn capability into reliable execution. Each Core is a named, repeatable system used the same day, not a concept to memorize.
Execution , What you do every day
Owning the outcome, not just completing the task.
A structure for being understood when the pressure is high.
Priority, throughput, and finishing what gets started.
A repeatable framework for sound decisions under pressure.
Sustainability , How long you last
Catching burnout at Stage 1, not Stage 4, keeping performance consistent.
Staying effective when the work changes underneath you.
Professional Growth , Where you go
Showing up in a way that earns trust and visibility.
Making work connect across roles and hand-offs.
Demonstrating the behaviors that make someone promotable.
Not awareness: assets people carry into the work the same day, compounding across every module.
A named, four-part system in every module: structures to use repeatedly.
Named processes for judgment under pressure: the ITC Decision Model, Stay-Fix-Leave, and more.
20+ concrete tools: Start-Verify-Finish, the hand-off contract, the shift recovery plan.
The visible behaviors organizations use to identify advancement candidates.
One common language for conduct and performance across the whole workforce.
Start with one person or set the standard for the whole organization.
Workbook-based development for individuals.
Delivered by Certified CHOICES Instructors.
Workforce-wide deployment through organizational licensing.
Develop internal instructors to sustain the standard.
Organizations license CHOICES to create a shared behavioral standard across employees, supervisors, and leaders. CHOICES provides a scalable framework for onboarding, workforce development, leadership preparation, and organizational consistency.
Request pricingOrganizational Licensing Available. Pricing provided on request.
What a license gives you
Built to outlast turnover
These are U.S. workforce figures from independent research, shown to size the problem CHOICES addresses. They are not outcomes of the program. Verify current figures before major use.
What the gap costs (U.S.)
The frontline reality (U.S.)
The value of getting it right (engaged vs. disengaged teams)
What turnover costs one 50-person frontline department
Sources: McKinsey (turnover), Fountain (replacement cost). Prevent even a few of those departures and the program pays for itself many times over.
People own outcomes, not just tasks.
Cleaner hand-offs and fewer dropped details.
Shared conduct standards lower friction.
Better decisions when the pressure is high.
A visible pipeline of promotable people.
The work gets finished, repeatably.
Reliable behavior reaches every interaction.
One standard people can count on.
Tier 1 participant workbook
Certification to deliver internally
Make CHOICES your standard
CHOICES is the foundation of a broader standard, with editions for specific workforces. Healthcare Transport is available today as the CHT-2 component; the others are planned.
Whether you are onboarding new employees, developing supervisors, or creating a consistent organizational culture, CHOICES provides the framework, tools, and behavioral standards to support long-term workforce performance.
One standard, end to end
Original curriculum by Jorie W. Philippi. New modules and system by Donald Sipp Jr., Impact Training Company.
Tell us about your organization and where the breakdown is, and we’ll map CHOICES to your workforce, from workbooks to instructor certification to an organizational license.
Prefer email? Write to info@ImpactTrainingCompany.com.